The work spanned multiple campaign apps and email touchpoints, including Countdown to Christmas Movie Game, Very Merry Giveaway, Matching Moments, Gift Guide embeds, and other seasonal experiences built for high-traffic launches.
My Role
Owning the frontend across Hallmark Channel's seasonal sweepstakes apps, rebuilding campaign experiences with Next.js, modernizing the codebase, significantly improving UX/UI, improving performance by 40%, and resolving delivery issues to support 100% on-time launches.
Product Work
Seasonal app rebuilds
Rebuilt campaign apps from scratch with a modern React and Next.js frontend foundation, improving performance by 40%.
Movie Game
Implemented interactive trivia, activity, and entry flows for Countdown to Christmas fan engagement.
Very Merry Giveaway
Supported daily prize discovery and sweepstakes entry experiences for Hallmark's holiday campaign.
Campaign emails
Built responsive email templates that extended sweepstakes campaigns into inbox touchpoints.
Reusable delivery
Modernized patterns across apps and resolved delivery issues so new seasonal campaigns reached 100% on-time launches.
