Storyteller

A Framer marketing site that made hiring and documentation easier to manage.

Live Website
Storyteller

Storyteller helps brands add Stories, Clips, vertical video, native ads, analytics, and interactive content to their owned apps and websites through SDKs, APIs, and a user-friendly CMS.

My work focused on the marketing site system around that product: clearer UX/UI, Framer CMS-powered vacancy pages for HR, and documentation entry points that connected the public site with Storyteller's user guide and developer SDK resources.

Client

Storyteller

Platform

Framer

Product type

B2B SaaS

Workstream

Marketing site

CMS workflow

Hiring

Docs

Integrated

My Role

Senior Front-End Developer

Framer DevelopmentUX/UI ImprovementsCMS ArchitectureHiring WorkflowsDocumentation IAResponsive Polish

I worked on Storyteller's Framer marketing site, improving the UX/UI, setting up self-serve content workflows for hiring, and integrating documentation paths so prospects, HR, and developers could move through the site with less friction.

Site Work

What I Improved

  1. 01

    Marketing site UX

    Improved page structure, visual hierarchy, and responsive polish across the public site so the product story was easier to understand.

  2. 02

    Self-serve hiring

    Set up vacancy pages in Framer CMS so HR could create, publish, and update open roles without waiting on developer changes.

  3. 03

    Careers workflow

    Turned hiring content into a repeatable system with role, team, location, and job-detail pages connected from the careers index.

  4. 04

    Documentation entry points

    Integrated developer and user-guide pathways into the marketing site, making SDK, CMS, and product guidance easier to discover.

  5. 05

    Developer audience

    Connected Storyteller's product positioning to its SDK ecosystem across iOS, Android, React Native, Flutter, Web, and API documentation.

  6. 06

    Content ownership

    Reduced operational dependency on engineering by giving internal teams clearer editing surfaces for high-change site content.